According to Advertising Age, YouGov asked people about a bunch of brands' quality, value, their satisfaction with it, their willingness to recommend it and their general impression of it, and they came up with an overall index of favorability.Yep. Pretty much says it all.
And then they sorted the answers according to the political party of the respondents.
The number one most favored brand among Democrats appears nowhere among the top ten most favored brands among Republicans. Ditto the reverse: Republicans' favorite brand is nowhere among Democrats' top ten.
If you look at what those two brands are, you can infer a lot about America right now.
Republicans' top brand: Fox News Channel. Democrats: Google.
Fox News: a hermetically sealed bubble of unquestionable absolutes, with sacred sages, approved opinions, official history, bright-line boundaries, party-line facts.
Google: the cacophony of the crowd, the contest of contradictions, the boundless wild west, the jumble of truth and rumor, the burden on its users to sort science from fiction -- with all the anxiety, uncertainty, tentativeness and humility that comes along with that obligation.
Thursday, October 28, 2010
What do you do when you're BRANDED?
This article is incredibly telling.