Over the years, the DC transit system, Metrorail, has given away various promo items to bring attention to some policy. I've seen cup cozies, eyeglass cloths and hats. Yesterday, as part of the post-9/11 security theatre policy of "See something, say something" they were giving away this at my station.
Yes, that's chapstick.
Metro chapstick! It'll make your lips feel positively Orwellian!