Last week, an MSNBC employee sent out the following Tweet:
Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/biracial family.Given the conservative freakout over a previous Cheerios commercial featuring the same family, the Tweet seems absolutely fair. But the Republican National Committee demanded that MSNBC apologize, which they did, and MSNBC went so far as to fire the Tweet manager who had sent it. This was an act of cowardice, but it's how people not of the rightwing generally behave when they think they've made a mistake.
Please note that the rightwing news network, FOX News, regularly uses far more offensive and provocative language to describe anyone they disagree with including the Pope, Sandra Fluke, Attorney General Eric Holder, Hilary Clinton and the President of the United States, Barack Obama. No Republican calls on FOX News to apologize or demands anyone be fired.
Ironically, conservatives held their ire over the Cheerios commercial as they found another target.
If you watch or read the news, you are undoubtedly aware of the "controversy" that's erupted over Coca Cola's Super Bowl ad featuring "America the Beautiful", the clear spiritual descendant of the iconic, "I'd Like to Teach the World to Sing" commercial. Despite being a wonderful affirmation of the diversity and promise of America, prominent conservatives from FOX News commentators to Rush Limbaugh to actual Congressmen have gotten the vapors and condemned Coke.
Here's the commercial in case you haven't seen it.
I'll make this as clear as I can.
If you find this commercial offensive because it features people singing in different languages, you are an asshole.
What's more, you are an asshole who has no real understanding of what America is. We are, and have always been, a nation of immigrants. Aside from Native Americans, ALL our families have been immigrants at some point. (And technically even the Native Americans were once immigrants.)
We are a nation composed of different nationalities brought together with the common belief in human rights, representative government, freedom and all that jazz. We are not a whites-only club that requires English to be spoken here. We are not fearful of people who are different from us. We are those people.
This isn't an agree-to-disagree type issue. You are free to dislike the ad because you don't like the music, or you found the direction distracting, or you don't like its promotion of sugary soft drinks. But if you don't like the ad because you don't think America the Beautiful should be sung in any language but "American" you are an asshole.
A HUGE asshole.